ZSMA Digital Marketing
Zion School of Music & Arts is a Multi-Disciplinary Online Music School based in Bangalore, with 12+ instrument choices to learn from and students from 7 Countries.
Digital Marketing, Graphic Design, Campaign Management.
Ariel Child Welfare Trust
ZSMA was beginning its online venture for the first time in March 2020 after the lockdown. Customer count had come down drastically in physical locations. The main challenge was :
Drive traffic to website organically & paid media
Increase Online Conversions
Set up learning management system
ZSMA had not explored Online Marketing & hence did not depend on Leads from the digital medium. We took a 180 by designing :
6 month Paid Media Strategy with Optimised Leads funnel Strategy
Landing pages + Live Chat + Automation
Email Marketing Strategy
Creatives that match the Online Brand Identity
4x Increase in revenue
426% decrease in Cost per Lead over 6 months
Expanded services to 7 countries in 12 months
Optimized the campaign to minimize CPC to under ₹ 25.
500+% increase in Google Organic search Listing Discovery in 6 months.