ZSMA Digital Marketing

Zion School of Music & Arts is a Multi-Disciplinary Online Music School based in Bangalore, with 12+ instrument choices to learn from and students from 7 Countries.

Service

Digital Marketing, Graphic Design, Campaign Management.

Client

Ariel Child Welfare Trust

Year

2021

Challenge

ZSMA was beginning its online venture for the first time in March 2020 after the lockdown. Customer count had come down drastically in physical locations. The main challenge was :

  • Drive traffic to website organically & paid media

  • Increase Online Conversions

  • Set up learning management system

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Solution

​ZSMA had not explored Online Marketing & hence did not depend on Leads from the digital medium. We took a 180 by designing :

  • 6 month Paid Media Strategy with Optimised Leads funnel Strategy

  • Landing pages + Live Chat + Automation

  • Email Marketing Strategy

  • Creatives that match the Online Brand Identity

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Result

  • 4x Increase in revenue

  • 426% decrease in Cost per Lead over 6 months

  • Expanded services to 7 countries in 12 months

  • Optimized the campaign to minimize CPC to under ₹ 25.

  • 500+% increase in Google Organic search Listing Discovery in 6 months.